Speak with your Cap

New Era is the official headwear for National Football League. Each year, a new set of designs and brand standards is created for every team in the league. Their brand standards are called a “visual center,” and everything a designer would need to know about that year’s brand look is contained in the 65-page document. It depicts how the design of each hat – from the Fifty-Nine-Fifty to the Thirty-Nine-Thirty to winter wear – is marketed across the nation.

Client: New Era Cap
Services: Advertising, Print, Digital